Freight Calculator
The login screen for a freight-rate app — a container ship coming straight at you, and the hull used as the brand surface.
Freight Calculator needed something behind their login form. Rather than a gradient and a logo, the app opens on a container ship bow-on, moving toward the viewer on flat water under a bright sky, shot vertically so it fills a phone. The hull carries the brand, and most of the work went into treating it as a surface the identity lives on rather than a place to paste a logo.
A login screen is the least considered part of most apps: it is a form, a gradient, and a logo, seen for four seconds before anyone stops looking. It is also the first thing every single user sees, every single time — so the question was whether it could carry the brand instead of just hosting it.
Everything is built vertical from the start, 9:16, so nothing is a cropped landscape shot. The palette comes out of the identity rather than out of a photograph: pale blue hull, terracotta containers, a high soft sky, and water calm enough to hold a clean reflection — deliberately still, because the screen sits behind a form people need to read. The wordmark was then tested on the hull in several lockups, at the size it would actually be seen at on a phone, which is the only test that matters.
The lockups were delivered as a set of renders so the identity could be judged on the object it would live on, in the aspect ratio it would be seen in.
Vessel and container modelling, brand application, shading, water, lighting and rendering.
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