Loro Piana — Open Walk
A commercial rebuilding the Loro Piana Open Walk in black suede, down to the crest stamped into the footbed — made to prove an existing product can be recreated in full CG.
One job: take a product that already exists, that people already know by sight, and rebuild it in 3D closely enough that the difference stops mattering. The Open Walk in black suede — nap, tan leather lining, white cup sole, and the Loro Piana crest printed into the footbed — modelled, shaded and lit as a commercial rather than as a turntable.
Recreating a product nobody recognises is easy. Recreating a famous one is not: the viewer already knows what suede does in raking light, how a cup sole meets the upper, and how a slip-on collapses when nothing is inside it. Every one of those is a place the render can quietly fail.
The work went into the surface and the light. Suede is the whole brief here — it has direction, it catches light differently as the camera moves, and it has to stay matte without going flat. The lining is a different leather entirely, with its own sheen, and the footbed carries printed artwork that has to sit on the material rather than float above it. Lighting is a single considered key with controlled falloff, the way the product would actually be shot.
Two pieces came out of it: an exterior commercial pass on the pair, and a macro pass that pushes into the footbed to show the branding holds up under a close lens. Together they are the argument — if this product can be rebuilt this closely, so can yours.
Modelling, suede and leather shading, footbed artwork, lighting, camera animation and rendering.
Concept work. Not commissioned by, affiliated with or endorsed by the brands shown. All trademarks, brand names and product designs are the property of their respective owners and are referenced here only to describe the work.
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