News

FROM THE
STUDIO DESK.

What we are reading, testing and arguing about. Notes on VFX, 3D animation, live visuals, interactive installations and drone work, written by the people doing it rather than a marketing department.

Latest
DIGITAL FASHION

Luxury brands are betting on digital avatars and virtual try-on at scale

When Victoria Beckham and OTB Group launched AI try-on tools in 2026, it became clear that rendered shopping is no longer a gimmick.

LIVE VISUALS TECHNOLOGY
Text prompts just learned to direct festival visuals in real time

Real-time graphics that respond to language input are moving from research demos to touring shows, collapsing the gap between live control and cinematic polish.

DESIGN FABRICATION
Generative 3D just learned to think like a printer

Meshy AI's print-ready pipeline turns prompts into physical objects, and the tooling finally matches the speed of digital design.

3D AUTOMATION
Blender agents just learned to write cleaner geometry than humans

3D-Agent shipped a standalone app in September that rewrites its own scripts for quad topology. Agentic workflows just stopped being a side project.

CAPTURE PIPELINE
Vicon just bought markerless facial capture, and the integration matters

Head-mounted cameras for facial performance capture are now part of a full-body mocap pipeline. Here is what that changes.

3D PRODUCTION
Mesh generation just stopped being a bottleneck

Meshy 7.1 launched this September with geometry that holds up at 4K resolution. What changes when the hardest part of 3D work becomes instant.

PRODUCTION WORKFLOW
When your editor can handle VFX and when you actually need a studio

It depends on the shot, the timeline, the software cost, and whether you can afford to go back and redo it.

3D ANIMATION
Blender 5.3 ships animation chains that stop fighting back

Forward compatibility for spline IK and better pose workflows mean less time wrestling rigs and more time shipping.

3D AUTOMATION
Adobe and ChatGPT just automated industrial product visualization

Conversational image generation for industrial marketing moved from science fiction to October 1st, and the workflow math changed.

REAL-TIME RENDERING
EEVEE Next closes the realism gap, and real-time just got serious

Blender's rebuilt ray-traced engine shipped with unlimited lights and screen-space reflections. For studios balancing speed and fidelity, the rules just changed.

PROJECTION MAPPING
MAPP_MTL turned Montreal into a projection canvas, and the tooling caught up

AI is automating the hardest part of building for curved façades. Here is what changed for large-scale mapping.

MOTION CAPTURE
Markerless mocap just became free, and the stage disappeared

Epic and Move AI shipped better video-based motion capture this summer. The tools are fast enough that a phone camera in a room becomes the whole rig.

ARCHITECTURAL RENDERING
Maxon Redshift just plugged into Vectorworks, and the handoff vanished

Architects can now move from real-time preview to production render inside the same app. Here is what changes when the file doesn't leave the house.

PRODUCTION HIRING
Finding a drone operator who is actually licensed and insured

One license covers 30 countries. Insurance is mandatory for work. Here is how to check.

VIRTUAL PRODUCTION
The largest LED volume just opened, and the math changed for everyone

A 50-meter curved wall in China marks the scale where virtual production stops being niche. For smaller studios, that means the rental market is about to shift.

COMPOSITING WORKFLOWS
ComfyUI added inpaint canvas, and masking just got faster

A new custom node turns ComfyUI into a layered paint program. It cuts the friction between generation and refinement.

3D ADVERTISING
Luxury brands now shoot nothing: the rise of pure CGI campaigns

Major fashion houses are abandoning photoshoots entirely for controlled, perfect 3D renders. Here's what that means for everyone making product visuals.

WEB GRAPHICS
Three.js made the WebGPU swap a one-liner, and adoption jumped to 65 percent

When the most-used 3D library for web work lets you swap renderers in one line, adoption stops being theoretical. Here's what changed for people building in the browser.

TOOLS MODELING
Nodi just made node graphs codeable, and the loop closed

Drive a node graph from your code editor. No more hand-wiring the procedural workflow.

SOFTWARE INDUSTRY
The free tools finally arrived, and they are boring now

The gap between open source and commercial software is not a talking point anymore. It is just the landscape.

PRODUCTION STRATEGY
One studio or many: hiring for VFX, animation and live visuals together

Boutique houses with multiple disciplines cost more than specialists but keep files and clients in one place. Here's what to look for and who actually does this work.

3D CAPTURE
Real-world NeRF is finally about the capture, not just the math

The latest neural reconstruction work solves motion blur and sparse input. That changes what you actually shoot on set.

3D TOOLS
Meshy just plugged AI mesh generation into Claude and other coding assistants

When text-to-3D becomes a native capability of AI agents, the abstraction between describing something and building it dissolves.

RIGGING TOOLS
Free AI rigging just removed the skeleton-building tax

Armature automates the repetitive part of character rigging and ships free, which changes the economics of projects where rigs matter but budgets don't.

WEB GRAPHICS
WebGPU just went baseline across every browser

Native-class 3D performance in the browser is no longer a future idea. The platform just changed.

DIGITAL FABRICATION
Meshy opens the text-to-physical pipeline at CES 2026

An AI model generator that shapes output to real manufacturing constraints changes who can turn a render into an actual object.

HIRING & PRODUCTION
One studio or many: when to hire specialists instead

A handful of studios do handle previz through delivery, but 2026's trend is smarter handoffs with specialists.

3D TOOLS
Houdini 22 plugs AI agents into character rigging

SideFX wired MCP code generation into KineFX, letting riggers scaffold procedural setups faster without losing control.

HARDWARE
DJI Avata 360 turns FPV from a directional choice into a spatial capture tool

360-degree eight-kilohertz video means pilots can now shoot the whole moment and choose the angle in post.

COLOUR MANAGEMENT
ISO 22028-5 finally gives HDR stills a shared language

A new standard published in May defines how to encode and store HDR photographs with colour you can trust across devices.

CAPTURE
Vicon acquires face capture firm, closing the pipeline gap

Facial and body performance capture have always come from different vendors. That just changed.

PRODUCTION TECH
Vendor lock-in is now the top reason studios pick open tools

Clients increasingly demand ownership of their pipelines. That changes how studios pitch and what they budget for.

PRODUCTION
How to pick a studio for a 3D product animation

A minute of product animation costs 5k to 25k USD. The gap is real, and it matters where you land.

INSTALLATIONS & EXHIBITIONS
Museum exhibits that actually respond in real time

Finding the right studio to build hands-on installations that listen to visitors and react.

PRODUCTION TOOLS
August broke open the Gaussian splatting toolkit

Five major VFX platforms shipped native splat support in five days, signalling production is no longer an experiment.